Twitter account verification, denoted by a blue badge icon, flags individuals and organizations as authentic, the company explained.
An account may be verified if it is determined to be of public interest, Twitter noted. Examples include accounts maintained by public figures and organizations in music, TV, film, fashion, government, politics, religion, journalism, media, sports, business, and other key areas of interest.
"We want to make it even easier for people to find creators and influencers on Twitter so it makes sense for us to let people apply for verification," explained Tina Bhatnagar, Twitter's vice president of user services. "We hope opening up this application process results in more people finding great, high-quality accounts to follow, and for these creators and influencers to connect with a broader audience."
xpanded verification could help Twitter address another embarrassing problem on the service: online harassment. Such harassment recently drove Ghostbusters star Leslie Jones to quit the service.
"If the new verification process works as the company hopes, it should help make that kind of harassment difficult or even impossible," King said.
"The company is likely to get some pushback from users who feel Twitter is essentially creating two levels of service -- one for verified users and one for the rest," he continued, but "Twitter has increasingly been tarred by extreme, offensive behavior. Whenever that happens, it negatively impacts the company's brand."
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